The A to Z of your business
Boost your business to new heights with our 26 words, one for every letter of the alphabet, that can help you make the correct choices in 2023.
Striving for operational excellence, a smart business strategy – Part 4
Operational excellence stands for optimised processes, low costs and unrivalled ease of use. Does this apply to your company? Read on to find out how you can bring these characteristics into the limelight. Standing out with operational excellence will improve your company's market position.
Customer focus – Customer intimacy as a value strategy – Part 3
Customer intimacy or consumer partnership is one of the three values of Wiersema and Treacy's business strategy model. The model includes three different value strategies: operational excellence, product leadership and customer intimacy. If your company focuses on one of these strategies, you create unique added value and a distinctive character that leads to market leadership.
Product leadership as a distinctive force – Part 2
Product leadership is one of the three value strategies in Wiersema and Treacy's business strategy model. The model comprises three different value strategies: operational excellence, product leadership and customer intimacy. If your company focuses on one of these values, you create unique added value and distinguish yourself from the competition.
Three paths to market leadership – the business strategy of Wiersema and Treacy – Part 1
How do you position your company as market leader? If you fail to see the wood for the trees among competitors, Wiersema and Treacy's business strategy model provides a solid base to excel in your core value through a well-chosen value strategy. As soon as you extend this value consistently throughout your entire business operation, you will find yourself one step ahead of the competition.
