In the dynamic world of online marketing, it’s all about capturing the spotlight. And what is the ultimate key to that? Search engine optimization or SEO, of course! But SEO involves more than just writing some interesting content.

To lift your website to unprecedented heights in search engines, you need to combine several things. Because a search engine like Google does not look at your website with the same eyes as your loyal visitors but ruthlessly searches your code. And that code has to be perfect. So, work well on your technical optimization, on-page optimization, and off-page optimization if you want to get picked up quickly.

Technical SEO

Technical SEO is the backbone of your website: it is the underlying site structure that helps search engines correctly search or “crawl”, index and understand your website. Important here is the speed of your website, the URL structure, and your schema markup (which gives search engines more context about your website content via microdata).

On-page optimization

On-page optimization is all about improving individual web pages to make them more relevant to search queries. Essential to this are:

  • Proper use of HTML tags (including titles, meta descriptions, headings, and alt text for images) so that search engines better understand the content of your pages.
  • Keyword optimization, in which you commission a thorough study to determine a strategy for incorporating the most relevant search terms into your content.
  • Internal link building, where you create a good structure of internal links so that search engines can more easily navigate the hierarchy of your website and understand its context.

Off-page optimization

Off-page optimization is a crucial part of SEO. This focuses on activities outside your own website that increase your credibility and authority within your domain or industry. Consider quality backlinks from other websites and be sure to spread content on social media and increase your brand awareness.

SEO is invaluable for any business actively engaged online. It requires more than a well-written blog with a few well-aimed keywords but also includes technical optimization, on-page optimization, and off-page optimization. By the way, such a smart and combined approach not only increases your ranking in search engine results but also the visibility and growth of your business online. So a win-win for everyone!

Need help with your SEO approach? The experts at comma, brand strategists are ready with advice and assistance.