New year means striving for new business goals. With comma’s pick of 26 ways to boost your business, we help you to make the correct choices in 2023. One for every letter of the alphabet.

Authenticity: manifest the quality of being real or true.

Brand authenticity is defined as ‘the extent to which consumers perceive a brand to be faithful and true toward itself and its consumers, and to support consumers being true to themselves.’

B Corp and B Lab: stand out from your competitors.

Certified B Corporations are leaders in the global movement for an inclusive, equitable and regenerative economy. Supporting the B Corporations movement is the non-profit network B Lab, unique in its ability to measure a company’s entire social and environmental impact.

ChatGPT: discover the new AI- based chat tool.

ChatGPT is a pioneer in recreating chats that mimic a human way of interaction in an astounding way. While the technology still has its flaws, it is an amazing example of the possibilities of AI chatbots and machine learning in general. Give it a try and prepare to be amazed.


Dashboards are key within marketing and entrepreneurship, because they measure results and the effect of campaigns. They give clear and crucial overviews, allowing you to check if your business is on track towards meeting your goals. Use dashboards to track progress, identify trends and make data-driven decisions.


Marketers are the entrepreneurs of tomorrow. They will need to become jacks-of-all-trades, adopt an overall helicopter view and be able to react quickly in a disruptive world. Marketers must be global players with an economic and innovative broad view that they can apply hands-on to companies and organizations. As the latter face many challenges with their products and services, we need generalists with a true passion for marketing those products and services. Marketers must be able to understand the business strategy and purpose of shareholders and translate these into a decisive workable plan, with a human and authentic approach. More than ever, the identity and source of a company is important to tie young people to their brands. Devout believers in strong brands understand they can make all the difference.


Having a fanbase is the next level of having customers. But to create this fanbase (with fans who feels more alive, more connected and more emotional about your product or service), you will need to deliver high-quality products. Engage with your audience on social media. Share valuable content. Host events with customers. And offer exclusive perks and benefits to loyal fans. Do all this and your audience will reach this new level.


Add elements like points, badges, leader boards. Hand out rewards to motivate and engage people. This will give them a sense of progress and accomplishment and will create a competitive atmosphere in which people are psychologically triggered to thrive.

Human strategy

Invest in humans and create an efficient, workable and agile futureproof business. Loyal and happy employees who are able to fully deploy their individual talents will go the extra mile.


Greater understanding, problem solving, decision making and results come from insights. Insights are a source of inspiration and creativity, leading to new ideas and approaches to problems.


A simple word with a big meaning. If you don’t find joy in what you are doing, you need to make changes. Look for meaning, set new goals, take care of yourself, seek opportunities and practice gratitude. Then joy will go a long way.


Karavaan stands for cycling to promote mental well-being. This community of cyclists hails from all corners of Belgium and has one important goals: raise as much money as possible for mental well-being. Save the date: 17 June 2023!

Lifelong learning

Stay up to date in your field of expertise, keep your mind sharp and active, and improve your problem solving and critical thinking skills. Lifelong learning helps you adapt to change and pursue new personal and professional opportunities.  Within the field of strategy and marketing, learning comes naturally as long as you feel passionate about your goals.


The Metaverse, web 3.0, VR and AR – they are hard to miss or even impossible to ignore these days. But don’t be blinded by the bling-bling: new tech is not always good tech. Do your research before you make hefty investments.


Nature has the power to provide us with a sense of peace and calm, as well as a sense of awe and wonder. Spending time in nature can help reduce stress and improve mood. It also provides plenty of opportunities to engage in activities that promote physical and mental well-being.


Odoo has been named as one of the fastest growing companies in Europe. It is the only platform you will ever need to run your business. With its integrated apps and easy use, it is loved by millions of satisfied users.


Positioning is all about being and staying relevant to your customers. Create an identity, differentiate from your competitors and relate to the customers. This can help your company and product stand out in the market and attract customers.

Quality over quantity

Don’t overload or spam your audience! Less content of higher quality will activate your audience much more than just sending them content in bulk messages. Target your audience with finer, truer and more qualitative content. That is where the future lies.


Clearly defining your return on advertising spend (ROAS) allows to act performance-oriented and achieve business objectives. By measuring ROAS, you can identify scaling opportunities, optimize campaign budgets and refine marketing strategies. It will create optimal revenue, generated from every cent you spend on promoting products or services. 


Let’s all work on one or more SDGs. These 17 Sustainable Development Goals were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.


Change may have a bad reputation in society, but it is not all bad, not by any means. In fact, transformation is necessary in life – to keep us moving, to keep us growing, to keep us interested. Imagine life without transformation: it would be static, boring, dull. So stay open to adaptation and go with the flow


The Innovation Group, the trends and futures unit at marketing communications Group J. Walter Thompson, first coined the term ‘unreality’ and believes it will become a future trend. Millennial consumers are beginning to rebel against a knowing-everything culture of brand transparency, genuineness and authenticity. They are now wilfully embracing intangible mediums, a more magical approach, ‘post reality’ imagery, storytelling and trickery in motion.


Voyado creates personalized journeys that your customers will love. Collect and store your  customer data in one single platform—and unlock your growth potential by communicating in a better, more personal and relevant way. This new AI assistant is much more personal.

Overcome your mental block and use the power of AI to assist your creative writing. Whether you need to cut down on words, elaborate further or simply rephrase a sentence, this writing tool will help you along. Speaking from experience, the results are often amazing!

X factor

Not easy to define, that magic sauce, a secret recipe, an emotional factor, a thing that makes it unique, a je-ne-sais-quoi that makes you stand out. Find your company’s and products’ X factor and use it to your advantage.

Yvon Chouinard

The American rock climber, environmentalist, philanthropist and founder of the outdoor brand Patagonia announced in 2021 that all the company’s future profits – around 100 million USD a year – would go towards protecting the planet. Earth has become its only shareholder. How’s that for leading by example!


If you want to attracting Generation Z to the workplace, know that for Gen Z-ers, it is important that their jobs align with their passion. Equally, as many as 53% want a job that allows them to “mean something to the world” (which also ranks high among millennials, by the way). Their work must have meaning, they want to contribute to something and want to make an impact. Do so and you will ensure happy employees!