Marketing

Operational excellence stands for optimised processes, low costs and unrivalled ease of use. Does this apply to your company? Read on to find out how you can bring these characteristics into the limelight. Standing out with operational excellence will improve your company's market position.

Customer intimacy or consumer partnership is one of the three values of Wiersema and Treacy's business strategy model. The model includes three different value strategies: operational excellence, product leadership and customer intimacy. If your company focuses on one of these strategies, you create unique added value and a distinctive character that leads to market leadership.

Product leadership is one of the three value strategies in Wiersema and Treacy's business strategy model. The model comprises three different value strategies: operational excellence, product leadership and customer intimacy. If your company focuses on one of these values, you create unique added value and distinguish yourself from the competition.

How do you position your company as market leader? If you fail to see the wood for the trees among competitors, Wiersema and Treacy's business strategy model provides a solid base to excel in your core value through a well-chosen value strategy. As soon as you extend this value consistently throughout your entire business operation, you will find yourself one step ahead of the competition.

Once a clear strategy has been drawn up for a company, product or service, the search for the best possible communication mix begins. Taking into account the budget, objectives and target group, it will prove crucial to create a professional marketing and communication plan in which all channels are adequately represented. This is truly the only way to achieve the best possible results. One of the most important and useful frameworks for drawing up a comprehensive marketing plan is the Owned / Bought / Earned / Experienced media model.

How do you make sure that potential customers and stakeholders find your company online? This is the million dollar question for many entrepreneurs and marketeers.

As an entrepreneur, we bet you are constantly looking for more interaction and a broader reach of your company. Social media has so much to offer in the way of opportunities. But combining social media with your day-to-day running of a business is not the easiest of tasks. Liking, posting, sharing, reposting, commenting, posting mentions, coming up with the right content to reach your goals ... managing social media properly is in effect a full-time job.

We see brands that are encountering problems as they hold their focus on the negative, close their eyes and let fear prevent them from communicating. Why is it that lovemarks and superbrands are excelling and their messages of solidarity achieving such outstanding results?

Seeing that a lot is made of Business Modelling and applying a Business Model Canvas (BMC), let us take a closer look at what it is exactly and why it is such a useful tool for companies.

Our strategic workshops take place in co-creation with our best experts. With comma, brand strategists you are sure to have a dedicated and multidisciplinary team around the table.

Why are some companies successful and some are not? Their core principles and values ​​play an important role. Companies that are able to convey value connect emotionally with (potential) customers, resulting in short-term brand preference and long-term brand loyalty.