Mixing up owned, bought, earned & experienced media is a winner!
Once a clear strategy has been drawn up for a company, product or service, the search for the best possible communication mix begins. Taking into account the budget, objectives and target group, it will prove crucial to create a professional marketing and communication plan in which all channels are adequately represented. This is truly the only way to achieve the best possible results. One of the most important and useful frameworks for drawing up a comprehensive marketing plan is the Owned / Bought / Earned / Experienced media model.
Become a digital powerhouse in just three steps
How do you make sure that potential customers and stakeholders find your company online? This is the million dollar question for many entrepreneurs and marketeers.
Achieve more on social media with a tight grid and content calendar
As an entrepreneur, we bet you are constantly looking for more interaction and a broader reach of your company. Social media has so much to offer in the way of opportunities. But combining social media with your day-to-day running of a business is not the easiest of tasks. Liking, posting, sharing, reposting, commenting, posting mentions, coming up with the right content to reach your goals ... managing social media properly is in effect a full-time job.
Back on track & embrace the future
We see brands that are encountering problems as they hold their focus on the negative, close their eyes and let fear prevent them from communicating. Why is it that lovemarks and superbrands are excelling and their messages of solidarity achieving such outstanding results?
The Business Model Canvas (BMC)
Seeing that a lot is made of Business Modelling and applying a Business Model Canvas (BMC), let us take a closer look at what it is exactly and why it is such a useful tool for companies.
Strategic workshops by comma, brand strategists
Our strategic workshops take place in co-creation with our best experts. With comma, brand strategists you are sure to have a dedicated and multidisciplinary team around the table.
Discover your why – your core principles and values
Why are some companies successful and some are not? Their core principles and values play an important role. Companies that are able to convey value connect emotionally with (potential) customers, resulting in short-term brand preference and long-term brand loyalty.
