2017 was een jaar vol inspiratie met boeiende quotes. Het afgelopen jaar hebben we heel wat interessante quotes gepost. Hebt u ze gemist? Geen probleem, we sommen ze nog even voor jullie op:

“products are made in factories but brands are created in the mind” – Walter Landor

“any damn fool can put on a deal, but it take a genius, faith and perseverance to create a brand “- David Oglivy

a market is never saturated with a good product, but is very quickly saturated with a bad one – Henry Ford

“an image is not simply: a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service” – Daniel J. Boorstin

“a brand’s strength is built upon its determination to promote its own distinctive values and mission” – Jean-Noel Kapferer

“brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company” – Christopher Betzter

“If you can, be one. If you can’t be one. Create a new category in which you can be no one” – AI Ries & jack Trout

“creative without strategy is called art. Creative with strategy is called advertising” – Jef I. Richards

“create your own visual style … Let it be unique for yourself and yet identificable for others” – Onson Welles

“you’re just anybody without your identity” – Grenville Main

we are looking to brands for poetry and for spirituality, because we’re not getting those things from our communities or from each other” – Naomi Klein

“your personal brand is a promise to your clients… A promise of quality, consistency, competency, and reliability” – Jason Hartman

“360 degree branding is about… emitting a constant stream of messages to create a lasting impression” – Shelly Lazarus, Ogilvy & Mather

“consumers build an image of a brand as birds build nests. From the scraps and straws they chance upon” – Jeremy Builmore

“business has only two functions – Marketing and Innovation” – Milan Kundera

“a brand that captures your mind gains behavior. A brand that captures your heart gains commitment” – Scott Talgo

“i love to put an Latian. Sometimes i’ll watch tv and go into a lotion trance for an hour. I try to find brands that don’t taste bad in case anyone wants to taste me” – Angelina Jolie

“your premium brand had better be delivering something special or its not going to get the business” – Warren Buffett

“give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a life time. Teach a man to create an artificial shortage of fish and he will eat steak” – Jay Leno

“the only man I know who behaves sensibly is my tailor. He takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them” – George Bernard Shaw

“the best place to hide a dead body is page 2 of Google search results”

“the greatest gift you can give another is the purity of your attention” – Richard Moss

“marketing without data is like driving with your eyes closed” – Dan Zarrella

“a brand is no longer what we tell the customer it is, it’s what consumers tell each other it is” – Scot Cook

“the best way to predict the future is to create it” – Peter Drucker

“make the customer the hero of your story” – Ann Handle

Benieuwd naar nog meer inspirerende quotes? Volg ons op Instagram.